Articles

Key Highlights

• Virgin is one of many UK retail chains which have turned to ADT for security expertise
• Virgin tasked ADT with developing its electronic tagging, integrated video surveillance and SmartEAS systems
• ADT’s acousto-magnetic source tagging technology helps Virgin prevent theft of high value CDs and DVDs

Situation

Virgin Megastores is a global retail trend-setter, providing top products and quality customer service. One store can offer over 180,000 CDs, DVDs, videos and games, but all are susceptible to ...

Situation

Virgin Megastores has 150 UK stores with cutting-edge ADT security solutions.
Virgin Megastores is a global retail trend-setter, providing top products and quality customer service.
One store can offer over 180,000 CDs, DVDs, videos and games, but all are susceptible to ...

Solution

Virgin asked ADT to develop a solution combining video surveillance with acousto-magnetic Electronic Article Surveillance (EAS) tagging technology to help Virgin stores reduce shrinkage and stock losses. ADT also deployed SmartEAS systems with features such as people-counting and staff response times to better manage EAS alarms. People-counting provides customer traffic reports that help the stores to evaluate the success of marketing promotions …

Results

ADT’s EAS and video surveillance anti-theft solution has helped Virgin Megastores prevent the theft of portable, high resale-value goods like CDs and DVDs despite