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MR. ADT INITIATIVE LAUNCHED IN MOUNT EDGECOMBE

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Junior primary learners from Mount Edgecombe Private School enjoyed an educational performance from Mr. ADT on Thursday, 8 June. Mr. ADT kept the children entertained with magic tricks whilst delivering important crime awareness and prevention messages, as well as safety tips.

The performance was also accompanied by a “show of force” in the Mount Edgecombe area with Fidelity ADT vehicles situated at busy intersections to remind residents (and criminals) of their presence in the area. This was done to illustrate the security company’s support of the community and convey their serious standpoint in fighting for crime prevention.

The Mr. ADT initiative was launched by Fidelity ADT as part of a program aimed at creating crime awareness amongst the children of KwaZulu-Natal.
“We are thrilled to be able to roll out this wonderful initiative as we believe it is important to be proactive and educate our children on the dangers of crime. Mr. ADT is able to educate children on a serious topic but in a fun and entertaining manner,” says Fidelity ADT District Manager, Ivan Govender.

Children are taught to be aware, what potential signs to look out for when in a dangerous situation as well as how to handle these situations and who to call. The Mr. ADT initiative also includes a colouring-in competition that children can enter and stand a chance to win a trip for them and four friends to a day out at the movies. The colouring-in entry form also asks the children to include a ‘Prayer of Peace’ for their family, friends and community.

Mr. ADT performances are scheduled to continue throughout KwaZulu-Natal schools and will target children between the ages of six and nine years in respective primary schools.

“Fidelity ADT aim to continue this initiative in order to share security industry knowledge with the youth across our KwaZulu-Natal footprint. Mr ADT shows will be conducted at schools in Durban, Richards Bay, South Coast and Pietermaritzburg,” adds Govender.

If you would like to request a Mr. ADT performance at a school in your area please contact Fidelity ADT on 086 12 12 100.

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