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Emergency Inland: 086 12 12 401 and 011 697 7000

Women urged to be security conscious & safety savvy

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Every year, Women’s Month in South Africa provides a great opportunity focus attention on the safety of women of all age. At Fidelity ADT, we urge South Africans should use this period to refocus their efforts to keep women safe – something that we, as a security company, always take seriously.

“Life is challenging for everyone, women included. We hope that following these tips will help keep women safe while they tackle the daily demands they face,” says Stuart Clarkson, Managing Executive Fidelity ADT.

He recommends striving to be as aware as possible of what’s happening around you at all times.

“Being distracted makes you a soft target. Criminals are always on the lookout for soft targets and will take advantage if you are not paying attention. Being aware of your surroundings and potential threats is the first and most effective line of defence,” says Clarkson

This can mean cutting out distractions as far as possible. Doing so can take many forms, such as not picking up the phone or making calls when you’re driving – especially if you have children in the vehicle.

“While driving, make sure your doors are locked and any valuable items are placed under the seat or in the boot, out of sight. If you are approaching your house, be on the lookout for any suspicious individuals and rather drive around the block if you don’t feel safe. Trust your instincts.”

If you feel unsafe arriving home, Fidelity ADT’s safe entry service sends armed response officers to meet you at your home, and escort you inside.

He said that intuition is a powerful subconscious insight into situations and encourages women to trust their instincts. “If a situation doesn’t feel safe, it probably isn’t. If confronted by a criminal, escape is always the best option,” he says.

“If you are able to, run away, yell for help – do whatever you can to attract attention. If the criminal is after your purse or other items hand them over or throw them in one direction and run in the other.”

“When possible tell someone where you are going and the time you expect to return. Save emergency numbers on your phone and try to memorise at least one contact number you can call in the event of an emergency. Remember less is more when it comes to wearing flashy jewellery and carrying cash. If you are taking a handbag, carry it close to your body and not dangling by the straps.”

By exercising these precautions, Clarkson believes women can develop good safety habits that will assist them in avoiding dangerous situations.

“I encourage women to not only use these tips, but to share them with family and friends. Most importantly, if someone or something makes you feel uneasy, get away or get help immediately,” he concludes.

Compiled on behalf of Fidelity ADT by Cathy Findley Public Relations, for media queries contact or 011 463 6372.


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